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Proposals are key to acquiring more photography clients, as this video tutorial demonstrates how to create an effective proposal and contract. The presenter shares a successful proposal template that helped them secure over 50 product photography clients during the pandemic. While aimed at photographers, the methods discussed are applicable to any service-based business. The video emphasizes that without a contract, no project or deal exists. A proposal formalizes the conversation with the client, requiring their signature to confirm the arrangement. It highlights the importance of proposals in the sales process, underscoring that verbal agreements alone are not sufficient for securing new clients.
