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Proposals are crucial for attracting photography clients, as detailed in this tutorial. It provides a step-by-step guide on creating a proposal and contract, highlighting a successful template that secured over 50 product photography clients during the pandemic. The process discussed is applicable not just for photographers, but for anyone in a service-based business. Without a contract, no project or deal can be established; proposals formalize discussions with clients and lead to signed agreements. The video emphasizes that a signature indicates the confirmation of a new client, making proposals an essential part of the sales process.