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In this video, Jordan Steen, also known as the Serial Entrepreneur, provides a step-by-step guide on how to create a client proposal that outlines the services offered and associated costs. The tutorial aims to help viewers understand what to include in their proposals to effectively secure deals. Jordan emphasizes the importance of the proposal in showcasing services and pricing to potential clients. He invites viewers interested in starting a marketing agency or building an online business to subscribe for future content, including free trainings and templates. The video will include a screen demonstration to illustrate the proposal creation process.