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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create a compelling proposal for potential clients. The focus is on detailing the services offered and their costs, emphasizing the importance of these elements in securing business deals. Jordan encourages viewers interested in starting a marketing agency, building a personal brand, or starting an online business to subscribe for future content, including free trainings and templates. The video promises a step-by-step approach to crafting effective proposals, aiming to enhance viewers' skills in landing clients.