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In this video, Jordan Steen, known as Serial Entrepreneur, explains how to create a proposal for potential clients, detailing what to include and strategies to secure the deal. He emphasizes the importance of outlining services and costs clearly in the proposal. The tutorial is aimed at individuals interested in starting a marketing agency or an online business, and viewers are encouraged to subscribe for more content, including training, templates, and proposals. Steen will provide a step-by-step guide and share an actual proposal example to illustrate the process effectively.