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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step to booking. During this hour-long meeting, planners should gather logistical details about the event, including its type, date, venue status, expected demographic, and attendance numbers. Additionally, it's crucial to understand the creative aspects, such as themes, colors, and preferences for food and music. Taking detailed notes during this initial consultation is essential for crafting a comprehensive proposal.