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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of having a one-on-one conversation with the client as the first step toward booking. During this initial hour-long meeting, planners should gather logistical details such as the type of event, target date, venue status, expected attendance, and demographic information. Chelsea also highlights the significance of exploring the client's creative vision, including themes, color schemes, food preferences, and music choices. Taking detailed notes during this consultation is crucial, as this information will be essential for crafting a tailored proposal.