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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of personal interaction in selling a project through a proposal. He emphasizes that decision-makers are influenced by personal communication, not just the proposal document itself. To enhance the chances of funding, it's crucial for project sponsors and champions to actively engage with decision-makers, lobbying for the project. These interactions should be used to refine the understanding of project needs and expectations. Overall, while a well-crafted proposal is important, relationship-building and communication play a vital role in securing support and resources for the project.