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Writing engineering proposals can be challenging, as engineers are typically not taught proposal writing in school. Instead, they learn engineering calculations. However, for consulting engineers, proficiency in proposal writing is crucial for career advancement. In this engineering management lesson video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He emphasizes the importance of asking one key internal question during the proposal process, which he refers to as the "million dollar question." This question can significantly enhance the quality of proposals and increase the chances of winning contracts.