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Writing engineering proposals can be challenging, as engineers are typically not trained in proposal writing during their education. Instead, they focus on engineering calculations. However, to advance in consulting engineering, mastering proposal writing is essential. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He emphasizes the importance of asking a critical internal question when developing proposals, which he refers to as the "million dollar question." This question can significantly enhance the chances of winning contracts.