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Writing engineering proposals is challenging, as engineers are typically trained in technical skills rather than proposal writing. For consulting engineers, crafting and winning proposals is crucial for career advancement. In this video tutorial, Matt Handel, author of "Proposal Development Secrets," shares key insights on improving proposal writing. He emphasizes the importance of asking one pivotal question internally while developing proposals, which he refers to as the "million dollar question." This question can significantly enhance the chances of securing contracts and is vital for engineers aiming to deliver the best proposals for their clients.
