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Writing engineering proposals is challenging, as engineers are taught technical skills rather than proposal writing in school. However, winning proposals is essential for career advancement in consulting engineering. In this week's video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a crucial internal question, referred to as the "million dollar question," designed to enhance proposal quality and increase the chances of winning contracts. His advice aims to equip engineers with the tools necessary for crafting effective proposals for clients.