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Writing engineering proposals can be challenging, as engineers are typically not trained in proposal writing during their education. Many consulting engineers need to develop and win proposals to advance in their careers. In this video, Matt Handel, author of "Proposal Development Secrets," shares a crucial piece of advice for writing effective proposals. He introduces what he calls the "million dollar question," which should be asked internally when developing a proposal. This question is designed to help engineers better understand client needs and enhance their proposals to secure more contracts.