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Writing engineering proposals can be challenging, as engineers are often not trained in proposal writing in school; instead, they focus on engineering calculations. However, winning proposals is crucial for career advancement in consulting engineering. In the engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares insights on improving proposal writing. He introduces the "million dollar question," a strategic query to ask internally while developing a proposal to enhance its effectiveness. This advice aims to help engineers secure more contracts and succeed in their proposals.