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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, detailing what services to include and their costs. The aim is to guide viewers through the step-by-step process to effectively compile a proposal that can help secure deals. Additionally, he encourages viewers to subscribe to his channel for more content on starting a marketing agency, building a personal brand, and launching an online business, promising free trainings, templates, and resources. The tutorial will soon include a visual demonstration on his screen.