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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, explains how to create a proposal for potential clients who want to know about the services offered and associated costs. He outlines a step-by-step approach for putting together an effective proposal, including key components to include and strategies for landing the deal. The video aims to help viewers interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe for future content, including free training, templates, and resources related to these topics. Jordan will also provide a live demonstration on his screen.