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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on creating a proposal for potential clients, outlining the services offered and costs involved. The video promises a step-by-step process, including essential elements to include in the proposal to successfully secure deals. Steen encourages viewers interested in starting a marketing agency, building personal brands, and online businesses to subscribe for future content, which includes free trainings, templates, and proposals. The tutorial transitions into a demonstration on the screen to showcase a real proposal.