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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, outlining the necessary services and costs. He emphasizes the importance of crafting a detailed proposal to land deals successfully. The video offers a step-by-step approach, including key elements to include. Jordan invites viewers interested in topics like starting a marketing agency and building a personal brand to subscribe to his channel for more future content, free trainings, and templates. The tutorial promises practical insights to help viewers prepare effective proposals.