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Rudy Triana discusses handling situations where a trademarked name is used in a domain name. He emphasizes the importance of assessing how the domain owner is utilizing the name, as a trademark does not universally prohibit others from using a similar name. Trademarks are specific to particular products or services, which means different entities can own the same brand without conflict. An example given is "Blue Shield," where multiple companies can operate under the same brand but offer different services, such as medical insurance. Understanding these nuances is crucial in determining the best course of action against unauthorized uses of trademarks.