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In the tutorial, Simon discusses the essential clause that every distributor should seek in a distribution agreement: exclusivity. As a distributor, securing exclusive rights means you will be the sole distributor of goods in a designated region. This exclusivity is crucial because, when you invest time and money into marketing a product, you want to ensure that no other distributor or the supplier can sell the same goods in that area. This clause protects your investment and provides a competitive advantage, allowing you to focus on promoting the brand without competition in your region. Simon emphasizes the importance of this clause in negotiations for a successful distribution partnership.