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In this video, Jordan Steen, also known as Serial Entrepreneur, teaches viewers how to create a proposal for potential clients, emphasizing its importance in showcasing services and pricing. The tutorial outlines the step-by-step process to effectively compile a proposal that can help secure the deal. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe to the channel for future content, including free trainings and templates. The video promises to provide practical guidance and insights on proposal creation, indicating that viewers will see a live demonstration shortly.