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In this video tutorial, Jordan Steen explains how to create a proposal for potential clients, detailing what services to include and how to present costs. He emphasizes the importance of a well-structured proposal in securing deals. Steen invites viewers interested in marketing agencies, personal branding, or online business to subscribe for future content, which includes free training, templates, and proposals. He will demonstrate the proposal creation process using a screen share, offering a step-by-step guide.