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The video highlights that 82% of U.S. consumers stop doing business with a brand due to poor customer service, emphasizing the importance of customer satisfaction for businesses. Poor customer experiences can lead to lost customers, decreased sales, and lowered employee morale. To enhance customer satisfaction, it's essential to gather feedback throughout the customer journey, which can be achieved using customer satisfaction surveys. The tutorial introduces ProProfs Survey Maker, a versatile online tool that allows users to create various types of surveys, customize settings, and generate reports quickly, enabling businesses to collect actionable feedback efficiently.