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in this video were going to talk about survey designs and in particular were going to focus in on the customer satisfaction survey now the customer satisfaction survey this is an important tool which provide a source of feedback from customers and therefore can be used by the organization to tweak its product to engage in product development for itll help in research and and development is it will help in the direction this strategic direction of the business so customer satisfaction surveys are very important tools within business they can greatly assist business in plotting out appropriate courses of action customer response from surveys help marketers measure manage and improve customer loyalty a survey provides clear indications for improvements and development of long-term goals so customer satisfaction surveys are extremely important they they can guide the organization through suggestions through supportive comments and criticisms from customers appropriate strategies can be