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In this video tutorial, Stefan emphasizes the importance of product pages in the customer transactional journey for online stores. He will analyze 16 impactful product pages and explain their effectiveness, offering insights for viewers to apply to their own stores. With over seven years of experience in designing eCommerce experiences on Shopify for notable brands, he highlights that product pages are crucial for customers to access essential product information before making a purchase. The tutorial will also cover fundamental elements that every product page should include to optimize performance.