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In this tutorial, the speaker explains how to write a compelling case study. A case study showcases a company's success story, detailing its journey from inception to achievement. To create an effective case study, follow these key points: 1) Be a storyteller: Present your company's narrative engagingly, as if the reader is encountering it for the first time. 2) Use a friendly tone: Start informally to connect with the audience. 3) Be prepared with facts: Conduct thorough research on your company to ensure accuracy. 4) Incorporate real-life examples: Provide tangible evidence to support your claims, making the case study relatable and credible.