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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of personal interaction in successfully selling a project through a proposal. He emphasizes that decision-makers rarely evaluate a proposal in isolation; effective communication and relationship-building with these stakeholders are crucial. Dean advises project sponsors and champions to actively lobby decision-makers while preparing the proposal, using these interactions to refine their understanding of project needs and objectives. Ultimately, a well-crafted proposal is significant, but it must be paired with meaningful engagement to have a chance of securing funding and resources.