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In this tutorial, Devon Dean from ProjectManager.com teaches how to effectively sell a project through a project proposal. He emphasizes that successful proposals rely heavily on personal interactions with decision-makers, rather than being standalone documents. Dean notes that even the best proposal will struggle to gain support without prior communication and lobbying. He advises actively engaging with project sponsors and champions to discuss the project and to utilize these discussions to refine the proposal based on feedback. Building relationships and understanding the decision-makers' perspectives are crucial for gaining funding and resources for the project.