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A creative brief is a concise summary outlining a project's background, target audience, and campaign goals. It's essential for students and marketing professionals alike. To write a creative brief, start with a project title, including relevant details like the job number, author's name, and deadline for tracking progress. Next, provide a brief overview of the project. Then, define the proposition by answering who the audience is, the urgency of the project, the benefits, the problem it solves, and what makes it unique. Lastly, identify target customers by outlining their problems and describing the product or solution being offered.
