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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to outline the goals, scope, and requirements of a creative project. It effectively communicates the vision, voice, and target audience of a brand or campaign, serving as a guide for writers, designers, and video teams. Unlike personal projects that allow for creative freedom, corporate campaigns require clarity to avoid misunderstandings, which can lead to increased stress and costs. A well-defined creative brief helps teams produce high-quality work with fewer revisions by aligning client expectations with the creative team's objectives.
