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In this tutorial, Rene Marquez from Neon Tiger Media discusses the importance of choosing a business name that is not already trademarked or difficult to use online. He addresses common issues, such as investing in a name only to find it already trademarked, or settling for awkward social media handles. To help entrepreneurs, he offers three tips and tools to check the availability of chosen names. The first tool mentioned is uspto.gov, the federal trademark search directory, which allows users to check if a business name is trademarked. If the name is not trademarked, he suggests considering trademark registration.