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In this tutorial, Rene Marquez from Neon Tiger Media discusses the importance of choosing the right business name and avoiding common pitfalls like selecting a trademarked name or settling for suboptimal social media handles. He emphasizes that many entrepreneurs can spend significant resources only to find their chosen name is unavailable. To help with this, he offers three tips and tools for checking name availability, starting with uspto.gov, the federal trademark search directory, where users can check if their desired business name is already trademarked. This resource aids in making informed branding decisions before investing in a name.