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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients. He emphasizes the importance of outlining services and costs in the proposal to secure deals. The video offers a step-by-step approach to crafting a proposal and aims to equip viewers with the necessary knowledge and tools. Steen invites viewers interested in marketing agencies, personal branding, and online business to subscribe for updates on future content, including free trainings and templates. The tutorial shifts to a screen demonstration to provide practical examples.