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In this video tutorial, the focus is on licensing artwork and key considerations when reviewing contracts. The creator shares their experience of working with Prepaid Mastercard, which licensed their artwork for an artist series card. They emphasize the importance of understanding contract terms, particularly regarding payment structures, such as royalties versus flat fees. When dealing with royalties, aspects to consider include whether the percentage is based on revenue or profit and the number of items that will be produced. Overall, the video highlights critical factors artists should scrutinize when entering licensing agreements with companies.