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In this segment by Sky Morton on copyright transfers under U.S. law, he explains the concept through the metaphor of "baloney theory," suggesting that copyright can be divided into many pieces. When an exclusive right is transferred, such as the right to exploit a video for a limited time in a specific location, it constitutes a transfer of interest in the copyright. This contrasts with a non-exclusive grant, or license. Exclusive grants of copyright interest must be documented in writing and signed by the original copyright owner. To own copyright implies retaining all rights not explicitly transferred to others. The tutorial emphasizes the importance of understanding these formalities in copyright transactions.