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In this video tutorial, Angela, CEO of Hotmess Consulting, discusses strategies for conversion rate optimization (CRO) for boutique owners and eCommerce professionals. She emphasizes the importance of monitoring conversion rates, as they significantly impact website performance and overall profitability. Angela encourages viewers to subscribe for more insights and hints at exploring common reasons for low conversion rates. She outlines key focus areas for improvement and hints at additional valuable tips. While acknowledging the breadth of the topic, she encourages audience engagement by inviting questions.