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In this tutorial from Consulting Business School, the focus is on creating high-quality client proposals and presentations, a key skill for success in consulting. The instructor emphasizes the importance of writing winning proposals, which may vary depending on one's experience and existing client relationships. In some cases, proposals are straightforward clarifications for existing clients, while for larger projects, firms often invite multiple consulting companies to submit competitive proposals. Understanding how to craft effective proposals is essential for securing work in both competitive and non-competitive scenarios.