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In this video tutorial from Consulting Business School, the focus is on creating effective client proposals. Emphasizing the importance of writing high-class, winning proposals, the speaker discusses varying scenarios based on the consultant's experience and client relationships. Some consultants may work with clients in non-competitive situations, where proposals clarify project details such as scope, duration, and cost. However, for larger projects, competition is common, and clients often request proposals from multiple consulting firms. The lesson aims to equip viewers with the skills to write compelling proposals, crucial for securing consulting work.
