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This tutorial explains how to create effective business proposals using a custom client portal on your website, which is crucial for generating sales. The presenter emphasizes the importance of proposals in the sales process and shares their experience using website builders like Wix and Squarespace, specifically with Squarespace for their own site, Jay Lane Construction. They demonstrate adding new pages to the website, showcasing a recent proposal that included a custom video and a floor plan designed by an architect. This approach enhances client engagement and makes proposals more appealing.