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To create effective business proposals that drive sales, it's essential to bridge marketing and sales through well-crafted proposals. This tutorial explains how to use a custom client portal via your website, featuring a downloadable contract. The presenter uses Squarespace for their website and demonstrates adding new pages for proposals. An example proposal, titled "parts house," is showcased, including a custom video and architect-designed floor plan tailored for the client. The focus is on leveraging website capabilities to enhance proposal creation and client engagement.