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The tutorial focuses on creating effective business proposals to enhance sales growth. It emphasizes the importance of the proposal as a bridge between marketing and sales. The speaker explains how to utilize a custom client portal on their website, with features like a downloadable contract. They mention using website builders like Wix and Squarespace (specifically recommending Squarespace) to achieve this. The speaker demonstrates adding pages to their website, highlighting a specific example of a proposal sent to a client, showcasing a custom video and a floor plan designed by an architect. The video encourages viewers to stay tuned for more tips on crafting compelling proposals.
