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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted project proposal. He emphasizes that personal interactions are crucial, as decision-makers are unlikely to solely rely on the proposal document for funding. It's vital to engage with project sponsors and champions to actively lobby decision-makers, using these interactions to refine understanding of their needs and expectations. While a strong proposal is important, it should be complemented by meaningful communication to increase the chances of securing resources and support for the project.