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[Music] never before have we talked so much about integrity and have a lack of it may result in an imbalance and instability in our business activities so what does your company do every day to boost the integrity of your business we at the Alliance for integrity believe in sustainable development and the prevention of corruption our aim is to pave the way for a more ethical Society for example if your companys integrity were a bottle of pure apple juice what quality fruit would you use what if all the production stages of the juice were the transactions your company conducts with partners just one rotten apple and the juice ruin your entire product however you can implement four basic attitudes to ensure no bad apples compromise the quality of the whole juice and you will generate trust and credibility in the market see below create a code of ethics and conduct identify any conflict of interest establish a reporting channel train your employees in your integrity policy and communica