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The video tutorial discusses how co-branding can enhance a brand’s market share and reputation. It introduces co-branding as a marketing strategy that combines two or more brand names to form a strategic alliance. This approach can elevate the reputations of the brands involved, depending on the strategy employed. There are four distinct co-branding strategies: gaining market share, global branding, brand reinforcement, and brand extension. The video also encourages viewers to subscribe for weekly brand management tips, aimed at helping brands differentiate themselves and create greater impact in the market.
