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In this video, Steve Hansen co-founder of a commercial cleaning company, outlines essential components of a proposal. He emphasizes that every proposal should include a cover letter, a scope of work, a service agreement, and testimonials or references. These elements are critical for presenting a comprehensive proposal to prospective clients. Additionally, he notes that proposals often align with the client’s request for proposal (RFP), which may specify particular requirements such as including an executive summary. Understanding and addressing these needs is crucial for creating an effective proposal.