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In the video tutorial, Steve Hansen, co-founder of Jennifer Roessler Cleaning, discusses essential components to include in a commercial cleaning proposal. He emphasizes the importance of a cover letter, a detailed scope of work, a service agreement, and testimonials and references as the minimum requirements for any proposal. Hansen notes that proposals should often align with the client’s request for proposal (RFP), which may outline specific elements required, such as an executive summary. Therefore, tailoring the proposal to meet these client specifications is crucial for success.