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In this tutorial, Steve Hansen, co-founder of a commercial cleaning service, discusses what to include in a proposal. He emphasizes the importance of including key components, which should consist of a cover letter, scope of work, service agreement, testimonials, and references. These elements form the minimum requirements for a professional proposal. Hansen notes that proposals are often crafted in response to a Request for Proposal (RFP), which may specify additional requirements, such as including an executive summary. Understanding the client's needs as outlined in the RFP is crucial for effective proposal preparation.