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In the tutorial by Steve Hansen, co-founder of a commercial cleaning company, he outlines essential components to include in a proposal. These components are a cover letter, a scope of work, a service agreement, testimonials, and references. He emphasizes that proposals should be tailored to the specifics of the client's Request for Proposal (RFP), which may dictate additional elements, such as an executive summary. Understanding the client's needs, as indicated in their RFP, is crucial for creating a comprehensive and relevant proposal.