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In this section, Yvonne Pram discusses promoting and marketing ministry events, marking the 12th session of a 13-part series. She emphasizes the importance of creating promotional materials in-house, utilizing the skills and creativity of the ministry team. Pram points out that special events and holidays offer significant promotional opportunities. However, she warns that while a large turnout may celebrate the event's success, often attendance drops significantly in subsequent weeks, returning to normal levels. The focus should be on sustaining interest and engagement after major events, highlighting the need to equip church members as effective outreach tools.