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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of interpersonal communication in selling a project through a proposal. He states that decision-makers are unlikely to approve funding based solely on a written proposal without prior engagement. To increase chances of success, project sponsors and champions should actively lobby decision-makers and hold one-on-one meetings to refine their understanding of the project's value. Effective communication and relationship-building are crucial alongside a well-crafted project proposal. This approach enhances the likelihood of securing resources and support for the project.